Understanding Form Performance
The goal is to understand the quality of audience that is coming to your website and how your offer is performing.
Click on the menu item “Form Insights”
From there it will open up stats on your forms:
By clicking on the line, not the name of the form, it will expand to show you detailed information about the answers that are coming in with context.
We use the above as a health check on understand the distribution of who is seeing our forms People that have purchased before, those that haven’t and surprisingly those that can’t seem to remember. (Guess we didn’t make as big of an impression as we thought.)
All of these answers can be segmented by clicking on one of the answers, doing so will show you the segmented answers. The filters will appear on the bottom left and can be cleared or saved as a preset.
On the lower right is the ability to toggle between Absolute values, numbers, or Percentages, Conversion by answer will always remain a percentage.
For a global perspective on those people signing up via your forms we’ll want to navigate over to the response tab.
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