Once we have our pre-sets configured per product type or category, we're going to click on the "Export as CSV" button.
From there we'll import this CSV into your favorite LLM (in the future we'll do this right in Formtoro) then prompt it with the following:
"You run performance marketing for [INSERT YOUR BRAND and WEBSITE], the following sheet are answers provided by potential customers and visitors, they have been segmented down to focus on visitors that have said their preference is [PRODUCT SEGMENTED] and they are looking to buy today which has the highest conversion rate.
Please review the rest of the answers and create ad briefs for Facebook around the data provided."
The resulting output will dissect the information and help you create different personas to market to with overlap of the other corresponding answers on auto-pilot.
From there you can prompt your LLM to make tweaks and changes as necessary to build a comprehensive content strategy related to the data you've collected.
For example, previously we created a segment 30 Day - Boxer Brief - Ad Angles.
Once selected, we can download the CSV
Then we can upload it with the prompt:
From there with a bit of tweaking it will use the data then spit out ad ideas and concepts that incorporate the data, you can tweak them based on your needs or upload a sample of existing copy for it to model off.
Okay, let's refine those humorous ad copy options, tailoring them to specific personas based on the data analysis from earlier. We'll focus on the key motivators and pain points identified in the high-converting segment (Boxer Briefs, Buying Today).
Persona 1: "The Comfort Seeker" (Prioritizes Softness & All-Day Wear)
- Motivations: "Looking for the perfect pair," "Super soft fabric," all-day comfort.
- Pain Points: General discomfort, fabric that doesn't feel good against the skin.
Ad Copy (Targeting Comfort Seeker):
"Is your underwear secretly plotting against you? Does it itch? Does it chafe? Does it make you question your life choices at 3 PM? Time for a Krakatoa intervention. Our Boxer Briefs are crafted with Micro Modal softer than a puppy wearing pajamas. Seriously, they're that good. We're talking all-day comfort that feels like a gentle hug on your… well, you know. Say goodbye to underwear-related existential dread. Shop Krakatoa now. Your skin will send you a thank-you note."
Persona 2: "The Active Guy" (Needs Support & Stability)
- Motivations: "Looking for the perfect pair," waistband that doesn't flip," legs that stay put, support.
- Pain Points: Waistband issues, legs riding up, lack of support during activities.
Ad Copy (Targeting Active Guy):
"Does your underwear have commitment issues? Is it constantly rolling down, riding up, or generally staging a rebellion? You deserve better. Krakatoa Boxer Briefs are engineered for performance. Our Anti-Roll Waistband stays put through burpees, boardroom presentations, and impromptu dance-offs. Plus, the Stay-Put Hem keeps those legs where they belong. And the 3D Contoured Pouch? Let's just say it's like a high-five for your package. Shop Krakatoa now. Your downstairs will thank you for the stability."
Persona 3: "The Upgrade Enthusiast" (Values Luxury & Fit)
- Motivations: "Looking for the perfect pair," upgrading to luxury, "Need more room upfront."
- Pain Points: Discomfort, lack of adequate space/support, a desire for a premium experience.
Ad Copy (Targeting Upgrade Enthusiast):
"Is your current underwear… basic? Are you ready to elevate your underwear game to stratospheric levels of comfort and sophistication? Krakatoa Boxer Briefs aren't just underwear; they're an experience. We're talking Micro Modal softer than a cashmere cloud, an Anti-Roll Waistband that oozes confidence, and a 3D Contoured Pouch engineered for unparalleled support and, let's be honest, a more impressive silhouette. It's time to treat yourself. Shop Krakatoa now. Because you deserve underwear that's as awesome as you are."
Persona 4: "The Man Seeking the Pouch" (Specific need, High Conversion)
- Motivations: High conversion rate, "Looking for the perfect pair," "Need more room upfront," specifically targeting comfort in the pouch area.
- Pain Points: Discomfort, lack of adequate space/support in the pouch area
Ad Copy (Targeting the Man Seeking the Pouch):
"Is your underwear a little... cramped? Does your package feel like it's trapped in a fabric prison? Krakatoa Boxer Briefs are here to liberate your lower regions. Our 3D Contoured Pouch offers the support and space you need, without feeling restrictive. Made with unbelievably soft Micro Modal and a waistband that refuses to roll, these boxer briefs are a game-changer. Treat your package to the comfort it deserves! Shop Krakatoa now and experience the freedom."
How the Personalization Works:
- Specific Language: The ad copy uses language that resonates with each persona's specific motivations and pain points.
- Feature Focus: Each ad highlights the features that are most important to that persona (e.g., Micro Modal for the Comfort Seeker, Anti-Roll Waistband for the Active Guy).
- Tone and Style: The overall tone of the ad is tailored to appeal to each persona's values.
- Targeting: You'll need to use Facebook's targeting options to reach these personas. This might involve targeting interests related to comfort, fitness, luxury, or specific brands.
By personalizing your ad copy, you'll create a stronger connection with potential customers and increase the likelihood of conversions. Remember to A/B test different variations within each persona to optimize your campaigns further.
You're off to the races, you now have data backed ad briefs that relate to your products, the only think left to do is work some voiceover magic.
For me, my go to follow up prompt is -
Can you create some 1-3 word phrases that I can put over product images for the above personas
Okay, here are some 1-3 word phrases that you can overlay on product images for each of the personas, designed to grab their attention and quickly convey the key benefit:
Persona 1: "The Comfort Seeker"
- Buttery Softness
- Cloud-Like Comfort
- All-Day Bliss
- Softness Redefined
- Unreal Comfort
Persona 2: "The Active Guy"
- Stay-Put Power
- No-Roll Performance
- Support Unleashed
- Active Comfort
- Move Freely
Persona 3: "The Upgrade Enthusiast"
- Elevated Comfort
- Luxury Redefined
- The Upgrade
- Experience Premium
- Undeniably Better
Persona 4: "The Man Seeking the Pouch"
- Pouch Perfection
- Room To Breathe
- Support Elevated
- Freedom Down There
- Optimized Comfort
Tips for Using the Phrases:
- Font Choice: Use a font that's easy to read and complements your brand's aesthetic.
- Placement: Position the phrase strategically on the image so it doesn't obscure the product.
- Color: Use a color that contrasts well with the background and product image.
- Hierarchy: Make sure the phrase is prominent enough to grab attention, but not so overpowering that it detracts from the product.
- Image Matching: Pair the phrase with images that visually represent the concept. For example, "Buttery Softness" would pair well with a close-up shot of the Micro Modal fabric.
- Brand Consistency: Ensure the phrases and their visual presentation align with your overall brand messaging and aesthetic.
By using these concise phrases in conjunction with compelling product images, you can create highly effective visual ads that quickly resonate with your target personas.
You can do the same for emails:
Persona 1: "The Comfort Seeker" Email Campaign
- Welcome Email 1 (Immediately After Signup):
- Subject: Welcome to the World of Unbelievable Comfort!
- Body: "Hey [Name], Thanks for joining us! Get ready to experience underwear so soft, you'll forget you're wearing it. Stay tuned for tips, exclusive offers, and everything you need to know about ultimate comfort. As a special welcome, enjoy [Discount Code] on your first order!"
- Welcome Email 2 (3 Days Later):
- Subject: The Secret to All-Day Bliss (Hint: It's Micro Modal)
- Body: "Ever wondered what it's like to wear a cloud? Our Boxer Briefs are crafted from Micro Modal, a fabric so soft and breathable, it's like a gentle hug for your skin. Learn more about the benefits of Micro Modal [link to blog post/product page]. Ready to experience the difference? Shop Now: [Link to Boxer Briefs Collection]"
- Newsletter Email (Monthly):
- Subject: Comfort Tips & New Arrivals - Made for You
- Body: Share tips for maximizing comfort in everyday life (e.g., relaxation techniques, sleep hygiene). Feature customer testimonials praising the softness of your Boxer Briefs. Introduce new colors or styles that emphasize comfort.
Persona 2: "The Active Guy" Email Campaign
- Welcome Email 1 (Immediately After Signup):
- Subject: Gear Up for Ultimate Performance & Comfort
- Body: "Hey [Name], Welcome to the Krakatoa community! Get ready to experience underwear that can keep up with your active lifestyle. We'll share tips, exclusive deals, and the latest innovations in comfort and performance. Here's [Discount Code] to get you started!"
- Welcome Email 2 (3 Days Later):
- Subject: Dominate Your Day With Unshakeable Support
- Body: Our Boxer Briefs are engineered for performance, with a waistband that refuses to roll, legs that stay put, and a 3D contoured pouch that provides the support you need. Learn More [Link to technical details]. Shop Now: [Link to Boxer Briefs Collection]
- Newsletter Email (Monthly):
- Subject: Active Lifestyle Tips & New Gear
- Body: Share fitness tips, workout routines, or healthy eating advice. Feature customer reviews from active individuals praising the performance and stability of your Boxer Briefs. Showcase new products designed for active wear.
Persona 3: "The Upgrade Enthusiast" Email Campaign
- Welcome Email 1 (Immediately After Signup):
- Subject: Experience the Art of Underwear - Welcome to Krakatoa
- Body: "Hey [Name], Welcome! Get ready to elevate your everyday experience with Krakatoa. We craft underwear with luxurious fabrics and meticulous attention to detail. Expect exclusive offers and insights into the world of premium comfort. Enjoy this [Discount Code] as our gift to you."
- Welcome Email 2 (3 Days Later):
- Subject: Unveiling the Ultimate Indulgence: Micro Modal
- Body: "Micro Modal isn't just fabric; it's a feeling. Experience the unparalleled softness, breathability, and drape of our premium Boxer Briefs. Discover why upgrading your underwear is an act of self-care. Shop Now: [Link to Boxer Briefs Collection]"
- Newsletter Email (Monthly):
- Subject: Exclusive Luxury Insights & New Arrivals
- Body: Share articles about luxury lifestyle trends, fashion tips, or self-care practices. Highlight the craftsmanship and quality materials used in your Boxer Briefs. Introduce limited-edition designs or collaborations.
Persona 4: "The Man Seeking the Pouch" Email Campaign
- Welcome Email 1 (Immediately After Signup):
- Subject: Where Freedom Meets Comfort
- Body: "Hey [Name], Welcome to Krakatoa! You're in the right place to find underwear designed for ultimate comfort and support. Here's a special [Discount Code] to get you started on your journey to pouch perfection!"
- Welcome Email 2 (3 Days Later):
- Subject: Say Goodbye to Cramped Underwear
- Body: "Ready to experience the difference a well-designed pouch can make? Our Boxer Briefs feature a 3D Contoured Pouch that provides the room and support you need, without feeling restrictive. Learn more about our unique design [Link to product page/design explanation]. Shop Now: [Link to Boxer Briefs Collection]"
- Newsletter Email (Monthly):
- Subject: Tips for Optimal Comfort & New Arrivals
- Body: Share articles about the importance of proper fit and support. Showcase new products designed with enhanced pouch support. Feature customer reviews from men who praise the comfort and fit of your Boxer Briefs.
Key Customization for the Emails:
- Product Focus: Promote products that directly address the persona's primary needs. The Comfort Seeker gets links to softest products. The Active Guy gets links to the most supportive and stable products.
- Benefit Prioritization: Every communication emphasizes the benefit they value most. It's always softness, performance, quality, or pouch comfort, based on their profile.
- Language Use: Mirror their own language in the ads (using "all day bliss" vs. "optimize fit", etc.)
Remember to consistently track your email metrics and adjust your campaigns based on performance. Email marketing is a powerful tool for nurturing leads, building relationships, and driving sales, especially when tailored to specific customer segments.
Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article