Part 9: Crafting questions for your Popups

Also see What questions to ask video overview

Question 1 – Interest

What are you interested in from [store name]?

Usually a product category question.

Interest by product offerings/activities that are for offer

QUESTION FOR THE COMPANY:

What do you sell? Who do you sell it for?

(Optional) Question 2 – Preference within interest – provide options related to product offerings/activities

QUESTION FOR THE COMPANY:

Is there a preference from question 1?

Question 3 – What matters most to you about the product offering/activities

Eg. Fit, Materials, Cost, Color

QUESTION FOR THE COMPANY:

What are the elements that you would like to know about how people view your product offerings/activities?

Question 4 – Quantity Owned/How often they participate in the activity

How many pairs of underwear do you own, how often do you play golf

QUESTION FOR THE COMPANY:

What quantity would give you the best value in an answer?

Alternate Question 4 – Are you familiar with value company/product category value prop?

Do you currently own micromodal underwear/pouch underwear?

QUESTION FOR THE COMPANY:

What question can you ask that allows you to leverage your unique value proposition?

Question 5 – When are you looking to purchase

QUESTION FOR THE COMPANY:

Would you like to know where people are in the funnel?

Example Question Flows:

Example 1:

What style of underwear do you prefer?

Boxer Briefs

Trunks

Briefs

Do you currently own micromodal underwear?

Yes, they’re the softest

No, but I’m interested

I don’t know what that is

What matters most to you in your underwear?

Support

Front Pouch

Waistband that doesn’t flip

Legs that stay put

Super soft fabric

Easy to use fly

What size do you typically wear?

S (30-33” waist)

M (34-36” waist)

L (37-39” waist)

XL (40-44” waist)

Other

When are you looking to upgrade your underwear?

Today

In a few days

In a few weeks

In a few months

Example 2:

What clothing are you most interested in?

Men’s

Women’s

Both

What items are you most interested in?

Shirts

Activewear

Pants and Shorts

Underwear

Hoodies and Sweats

Socks

Why are you interested in Merino?

Anti-odor

Soft feel

Breathable

Sustainable

Versatile

Stylish

How do you plan to use Merino?
Daily wear

Travel

Working out

Hiking

Winter sports

Camping

Do you currently own any Merino?

Yes, a piece or two

No, but I’m interested

Yes, I own lots of merino

When are you looking to upgrade your wardrobe?

Today

In a few days

In a few weeks

In a few months

There are three questions we always recommend:

1. The first question to qualify if someone has purchased previously
2. The question about what matters most to the person in the products you sell
3. When are you looking to purchase

We do not recommend a form without these.